Bank of America
Morris on Campus

Financial literacy for young adults is a huge personal goal of mine. That’s why I was so excited when BoA came to us for a new student banking campaign. Our team was able to sell a multi-part, educational series helping students understand financial terms, credit cards, debt, and fees with the ultimate goal of creating customers for life through mutual trust.

The Morris Code

Our Morris on Campus campaign was so effective that the next year, they came to us to extend it. This time we focused on covering more of the basics for a younger audience, in a simple, but visually appealing way.