Bank of America
Morris on Campus
Financial literacy for young adults is a huge personal goal of mine. That’s why I was so excited when BoA came to us for a new student banking campaign. Our team was able to sell a multi-part, educational series helping students understand financial terms, credit cards, debt, and fees with the ultimate goal of creating customers for life through mutual trust.
Video for Bank of America Student Banking teaching viewers about Keep the Change.
Video for Bank of America Student Banking talking about ATMs and fees.
The Morris Code
Our Morris on Campus campaign was so effective that the next year, they came to us to extend it. This time we focused on covering more of the basics for a younger audience, in a simple, but visually appealing way.
Case Study video for The Morris Code interactive site.
Video from the Checking section of The Morris Code interactive site.